Lenga
Diseño de la identidad visual de una inmobiliaria en Magallanes. El proyecto busca transmitir profesionalismo y cercanía familiar, integrando símbolos propios de la región como el árbol lenga y las estrellas de la bandera regional. Incluye desarrollo de logotipo, paleta cromática y manual de marca en InDesign.
LENGA Espacios Versátiles es una inmobiliaria ubicada en la Región de Magallanes, enfocada en la gestión y comercialización de propiedades, con un fuerte énfasis en la cercanía, la confianza y el vínculo con el entorno local.
El proyecto surge de la necesidad de ordenar, profesionalizar y sistematizar su identidad visual, manteniendo elementos reconocibles de la marca anterior, pero proyectándola hacia un lenguaje más contemporáneo y consistente.
La identidad se construye a partir de elementos simbólicos del territorio de Magallanes. El árbol lenga funciona como eje conceptual, representando solidez, arraigo y permanencia, mientras que las estrellas de la bandera regional refuerzan la identidad local.
Se buscó una estética sobria, cercana y contemporánea, capaz de transmitir confianza y versatilidad sin perder carácter.
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